The best justification for upping digital mkg spend "…you need to fish where the fish are." – Unilever CMO Keith Weed http://ow.ly/24yHL #
And to follow: Unilever to Double Digital Spending This Year – Advertising Age – Special Report: Cannes 2010 http://ow.ly/24yDJ #
Mobile: A Look at Who's Getting What on Apple's IAds – Advertising Age – [...]
News Archive
2010.07.04
Twitter Weekly Updates for 2010-07-04
2010.06.27
Twitter Weekly Updates for 2010-06-27
Tego Interactive featured in this week's @COTMobilists – Smartphone Stats; Android’s Lead; Voting Campaigns For Impact http://ow.ly/22sDl #
Finally! Been telling operators this for years! "Vodafone pondering revenue share improvements" | @vhirsch on Mobile http://ow.ly/222YW #
2010.06.23
Mobile Campaign Effects on Voter Behavior
Nearly two years ago, mobile advertising and social media forever changed the way political campaigns are run. In an increasing connected and inter-connected world, the way to reach constituents and potential voters needed to change. And it did in a big way – to the advantage of U.S. Democratic presidential candidates Hillary Clinton and Barack Obama.
We prepared a joint mobile and Facebook campaign strategy that we believed would not only meet but exceed a local party’s election goals, ensuring the retention of their parliamentary seats. But old ways die hard – and so do parties who don’t evolve with their constituents.
2010.05.04
Carnival of the Mobilists #222
Carnival of the Mobilists is a weekly collection of the Web’s best blogging on mobile and wireless. Curated and presented in a concise post, the Carnival is hosted each week on a different blog. This week the Carnival is hosted by Volker Hirsch.
Tego Interactive’s article on whether Apple needs the iPhone to be successful in [...]
2010.04.29
Does Apple need iPhone in the Enterprise?
I have been involved in a conversation over at Tech Republic regarding Jason Hiner’s post “Five reasons why BlackBerry is still winning in the enterprise”. In short, I don’t think Apple cares much about the enterprise – at least as far as the iPhone goes. Apple doesn’t lose (much) by not owning the enterprise market and therefore doesn’t care (much). Here is why..
2010.04.25
Twitter Weekly Updates for 2010-04-25
Partner w/Tego!: RT @MillennialMedia: http://bit.ly/cznhIy Agencies should collaborate w/ digital experts 2 achieve client goals: #adtechsf #
Facebook's Open Graph protocol integrates external webpages into the the 'Like" ecosytem. http://bit.ly/cvRAj7 #
2010.04.23
Partner w/Tego!: RT @Millennia…
Partner w/Tego!: RT @MillennialMedia: http://bit.ly/cznhIy Agencies should collaborate w/ digital experts 2 achieve client goals: #adtechsf
2010.04.21
Facebook’s Open Graph protocol…
Facebook’s Open Graph protocol integrates external webpages into the the ‘Like” ecosytem. http://bit.ly/cvRAj7