Nearly two years ago, mobile advertising and social media forever changed the way political campaigns are run. In an increasing connected and inter-connected world, the way to reach constituents and potential voters needed to change. And it did in a big way – to the advantage of U.S. Democratic presidential candidates Hillary Clinton and Barack Obama.

We prepared a joint mobile and Facebook campaign strategy that we believed would not only meet but exceed a local party’s election goals, ensuring the retention of their parliamentary seats. But old ways die hard – and so do parties who don’t evolve with their constituents.