After a brief summer holiday, Carnival of the Mobilists (COM)is back! Welcome to this week’s edition, hosted once again by Tego Interactive. As usual, the great collective of mobile thinkers and innovators that make up COM have covered the technology and business of mobile and wireless across a variety of topics. A big thank from us to all of this week’s featured Mobilists for their contributions to this COM installment.
Be sure to follow the COM on Twitter (@TheMobilists) to find out what’s happening within the COMmunity. To help spread the word, please tweet this post using the hash tag #com279.
“Coke Wields Mobile Advertising & Coupons To Close The Purchase Funnel”
by Peggy Anne Salz at Mobile Groove on behlaf of Millenial Media
Location-based couponing, tracking in real-time…see how Coke teams with Aunt Aunite’s to leverage Millenial Media’s ad platform using mobile to trigger real-world purchases.
“Commuting ! = Mobility”
by Antoine RJ Wright at Mobile Ministry Magazine (MMM)
Antoine nicely raises the point we are missing something when it comes to mobile and commuting. Lots of great apps out there, but are they adapting correctly for best use when commuting?
“Three Keys to Mobile Application Design Part 1 – Mobility”
“Three Keys to Mobile Application Design Part 2 – Social Connections”
“Three Keys to Mobile Application Design – Part 3 Gaming and Entertainment”
“Three Keys to Mobile Application Design – Part 4 Conclusion”
by Jonathan Kohl at kohl.ca
In a 4 part blog series, Jonathan breaks down the concept to product mobile application development process stating its a mix of mobility features (and usability!), social features, and gaming/entertainment that are some of the reasons why we keep using apps.
“Triangulation: The Three-Legged Stool of Generation-M!”
by Bruce Burke of Mobile Payments Today
With so much information available to consumers through online media, Bruce looks at ways retailers may fight back and how to adapt to the onset of this new breed of “social reporters.”
The Mobile Moment is Only Months Away – Preparing For the Biggest Number Ever – Yes That Day Is Near: When One Tech Passes Human Population In Size
by Tomi Ahonen, Communities Dominate Brands
Tomi leads us into an exciting moment in the history of technology, anticipating the ‘Mobile Moment’ i.e. when the mobile subscription count exceeds human population!
Pick of the Week
“Hybrid Development is the Worst Thing Ever”
by Steven Hoober at donttouchme.com
In the past few months, find out what changed Steven’s mind about why hybrid apps might not be the best route for app development and why native app development is just all around better. Just a hint, one size does not fit all (just yet).
That’s all for this week. Be sure to tune in again for COM #280 being hosted next week by Chris Jones of Business of app development blog.
If you blog about mobile, you can submit your own post to the next carnival, via mobilists(at)gmail.com.